Why Two Nearly Identical Companies Sell for Different Prices

Why Two Nearly Identical Companies Sell for Different Prices

Karl zu Ortenburg
Published on: 13/07/2026

Your best customers call your mobile. Your team checks with you before the hard calls. That closeness built the business, and it's the first thing a buyer quietly discounts. Here's how your exit price is really set, and things you can still change.

Digital Assets & Company Valuation
The Old Internet vs. the New Internet

The Old Internet vs. the New Internet

Karl zu Ortenburg
Published on: 09/07/2026

This guide walks through what that means for a business owner planning to sell: the six things shifting from "old internet" to "new internet," a practical checklist to get AI-ready, and the exit-readiness layer most AI marketing advice never mentions

Digital Assets & Company Valuation
Your Website Is Talking to Robots Now

Your Website Is Talking to Robots Now

Karl zu Ortenburg
Published on: 08/07/2026

A framework for SME owners to build a "Knowledge Catalog" — a structured, AI-readable record of their pricing, FAQs, and policies — framed as solving two problems at once: getting found by AI answer engines now, and proving to a buyer within

Digital Assets & Company Valuation
The "Digital Asset" Revolution

The "Digital Asset" Revolution

Karl zu Ortenburg
Published on: 04/02/2026

Why digital assets like documented knowledge and AI systems are becoming balance-sheet relevant — and how they increase SME valuation by reducing founder dependency.

Digital Assets & Company Valuation
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